If you own a home in Conway, you may be wondering whether the area’s rapid growth is creating a real seller opportunity or just more market noise. That is a smart question, especially in a market where population gains, new infrastructure, and shifting buyer demand are all happening at once. The good news is that Conway’s growth story is real, but today’s sellers still need a clear strategy to turn that momentum into a strong result. Let’s dive in.

Conway growth is real

Conway has been growing at a notable pace. According to the U.S. Census Bureau QuickFacts for Conway, the city’s July 1, 2024 population estimate reached 29,656, which is up 18.5% from the April 2020 base.

That pace lines up with broader regional growth. Horry County reached 413,391 residents over the same period, up 17.8%, while Myrtle Beach reached 40,535 residents, up 13.6%, based on the same Census QuickFacts data. For homeowners, that matters because population growth often supports long-term housing demand.

Conway also sits within the Myrtle Beach-Conway-North Myrtle Beach metro area, where BLS-referenced metro data showed nonfarm employment rising 5.2% year over year through June 2025, adding 8,200 jobs. More jobs do not guarantee higher home values, but they do add support for buyer demand across the region.

Affordability supports buyer interest

One reason Conway continues to draw attention is affordability. The Census Bureau lists Conway’s median owner-occupied home value at $260,900, compared with $287,700 in Horry County and $388,800 in Myrtle Beach.

That price gap helps explain why buyers who want to stay close to the coast may look inland at Conway when coastal pricing feels out of reach. It does not guarantee appreciation, but it does make Conway a practical option for buyers who want relative value within the Grand Strand.

You can see that affordability story in other housing costs too. Conway’s median gross rent was $866, while Horry County was $1,255 and Myrtle Beach was $1,261, according to the same Census data. Lower housing costs can widen Conway’s appeal to a range of buyers looking for a lower entry point.

Infrastructure may help over time

Growth is not just about population. It is also about how easily people can move through the area and how local projects may improve everyday function over time.

Several county projects are especially relevant to Conway. Horry County reports that the US 701 widening project north of Conway is under construction as a five-lane project with sidewalks and wider travel lanes, with a budget of $65.1 million and contract completion targeted for fall 2028.

The same county project source also notes the planned Conway Perimeter Road, a four-lane route with a multi-use path and an $18.4 million budget. It also lists the planned Conway River Crossing, a new bridge and highway across the Waccamaw River near Conway, with an $860 million budget and no spending yet.

In January 2026, Horry County also launched the Hemingway Chapel Road stormwater project in the Conway area. According to county project information, the project is intended to reduce flooding and limit impacts to around 10 existing homes during major storms.

For sellers, the key takeaway is simple: these projects may support access and resilience over the long run, but they are unlikely to create an immediate jump in value. Buyers may see them as positive signals, yet most pricing impact tends to be gradual when projects are still underway or years from completion.

Today’s market is more selective

Even with strong growth, Conway is not behaving like an overheated market right now. Recent data points to a slower environment where buyers have choices and pricing matters more.

Redfin’s Conway housing market data for March 2026 shows a median sale price of $280,000, down 7.5% year over year. The same source reports homes taking a median 127 days to sell, with about one offer on average, and notes that homes typically sell around 3% below list price and go pending in about 140 days.

Realtor.com’s Conway market snapshot for February 2026 shows a median listing price of $319,000, about 1,700 homes for sale, a 98% sale-to-list ratio, and a 60-day median days on market. These figures are not directly comparable to Redfin because they track different parts of the market, but both suggest a more balanced and negotiable environment.

That pattern also shows up at the ZIP code level. Realtor.com reports that Conway ZIP code market activity varies, with 29526 showing a median listing price of $325,000 and 1,295 homes for sale, while 29527 shows a median listing price of $299,900 and 425 homes for sale. In both ZIP codes, median days on market were around 59 to 60 days.

What this means for home values

Conway’s growth helps support the long-term case for housing demand, but it does not erase short-term market realities. If you are tracking your home’s value, the current picture is mixed.

On one hand, Conway has growing population numbers, regional job growth, ongoing construction activity, and a lower price point than Myrtle Beach. Horry County also reported 7,331 building permits in 2024, according to the same regional and project reporting referenced above, which points to continued county-level development activity.

On the other hand, current sale timelines and negotiation patterns show that buyers are selective. That means home values are being shaped by broader growth trends and by very local factors like condition, price point, location within Conway, and the number of competing listings.

In practical terms, growth can create opportunity, but it does not replace strategy. Sellers who expect a quick premium just because the area is expanding may be disappointed if their home is not positioned well for today’s buyers.

Seller opportunities in Conway

If you are thinking about selling, Conway’s growth still creates real opportunity. You just need to approach the market with the right expectations.

A growing city tends to keep more buyers in the funnel over time. Conway’s affordability relative to Myrtle Beach can help draw interest from buyers who want access to the Grand Strand without paying coastal prices, and that larger demand base can work in your favor when your home is priced and presented well.

At the same time, this is not a set-it-and-forget-it market. The available data suggests that pricing discipline is the bigger lever right now, especially as homes may take longer to sell and often close below asking price.

Price with precision

Overpricing can cost you time. In a market where homes may sit longer and buyers have room to negotiate, an aggressive list price can cause your home to lose momentum.

A sharp pricing strategy helps you attract serious attention early. That is especially important in a market like Conway, where growth may bring interest, but not every buyer is ready to stretch beyond what the data supports.

Presentation still matters

Well-presented homes should still stand out. If buyers are comparing more options, the homes that feel updated, clean, and move-in ready often have an advantage.

That does not mean every seller needs a full renovation. It means thoughtful preparation, clear positioning, and professional marketing can make a meaningful difference when buyers are taking their time.

Timing depends on your goals

For some owners, holding the property may still make sense. That can be especially true if you have favorable financing and want longer-term exposure to Conway’s growth corridors and infrastructure improvements.

For others, selling now may be the better move, particularly if the home needs significant updates, carrying costs are rising, or you want to avoid a potentially longer marketing period. The current market data supports a more selective buyer pool, so your decision should match your timeline, property condition, and financial goals.

A smart Conway selling strategy

If you want to make the most of today’s Conway market, focus on the factors you can control:

• Price realistically based on current buyer behavior, not just peak-market expectations
• Prepare the home well so it competes effectively against active inventory
• Market for visibility because a crowded market rewards strong exposure and polished presentation
• Plan for negotiation since current data suggests buyers often have some leverage
• Use hyperlocal insight because ZIP-level differences and neighborhood-level competition can shape your result

This is where local guidance matters. In a market with real growth but slower turnover, sellers often need more than a rough estimate. They need a strategy that balances data, presentation, and timing.

Conway’s growth is shaping the market, but it is not doing all the work for sellers. If you want to understand how your home fits into today’s demand, current inventory, and longer-term local trends, The Brian Piercy Group can help you build a smart plan around your goals.

FAQs

Is Conway still more affordable than Myrtle Beach for homebuyers?

• Yes. Census estimates show Conway’s median owner-occupied home value at $260,900, compared with $388,800 in Myrtle Beach.

Are homes in Conway taking longer to sell right now?

• Recent data suggests yes. Redfin reported a 127-day median for sold homes in March 2026, while Realtor.com reported a 60-day median for listings in February 2026, and both point to slower turnover than a very hot market.

Will Conway road projects raise home values right away?

• Probably not right away. Major projects like US 701 widening, Conway Perimeter Road, Conway River Crossing, and local stormwater work may support long-term access and resilience, but any value effect is likely to be gradual.

What matters most for Conway sellers in the current market?

• Pricing discipline is one of the biggest factors. Current inventory levels, longer sale timelines, and moderate negotiation room mean sellers often benefit from realistic pricing and strong presentation.

Is Conway’s population growth important for homeowners thinking about selling?

• Yes. Conway’s population growth helps support long-term housing demand, which can create seller opportunity, but your result still depends on current market conditions, pricing, and property-specific factors.