As we move into 2026, it felt like the right time to look back at what actually happened in the Myrtle Beach real estate market in 2025 and talk about where things appear to be heading. Early January already feels busy, temperatures are warming up, and activity across the Grand Strand is starting to pick up. This time of year is always ideal for stepping back, reviewing the numbers, and setting expectations for buyers, sellers, and investors.
From a high-level perspective, the Myrtle Beach housing market in 2025 ended up being remarkably similar to 2024. Using CCAR MLS data as our primary benchmark, there were 18,599 closed real estate transactions in 2025 compared to 18,564 in 2024. Total sales volume reached approximately $6.98 billion, almost identical to the prior year. The average transaction price came in around $375,000, slightly lower than 2024’s average of roughly $376,000. When you strip it down to the fundamentals, the takeaway is clear: the Myrtle Beach real estate market remained largely flat year over year.
That flatness aligns closely with national economic forecasts. While the market didn’t surge like it did in 2021 and 2022, it also didn’t collapse. One statistic that stood out, however, was that nearly three out of every four listings did not sell. This wasn’t due to a lack of buyers, but rather an increase in listings and unrealistic pricing expectations. Many sellers entered the market hoping to capture peak values from previous years, particularly in the condo and investment property space, and those expectations often didn’t match current market conditions.
Looking at December 2025 compared to December 2024 gives a clearer snapshot of how different segments of the Myrtle Beach real estate market are behaving. Single-family homes performed strongly. The average closed price for a single-family home in December 2025 increased nearly 8 percent year over year, reaching approximately $483,500, the highest December average on record locally. Myrtle Beach condos, on the other hand, experienced a decline. Average condo sale prices fell about 9 percent to roughly $260,000.
Overall closed sales in December were up almost 10 percent year over year, with 1,426 properties closing. Days on market revealed an ongoing split in the market. Single-family homes sold faster, while condos took longer, reinforcing what many buyers and sellers are already feeling on the ground.
From a team standpoint, 2025 was a strong year for the Brian Piercy Group. As a newly formed team operating officially from January 1, we closed 142 transactions totaling $42.9 million in closed sales volume. This represented significant growth, especially considering the broader Myrtle Beach real estate market remained flat. Office-wide production increased by approximately 30 percent, a clear indication that experienced, high-performing agents are capturing more market share.
In terms of local rankings, the Brian Piercy Group landed in the mid-teens across all agents, teams, and groups in the MLS, despite operating with a smaller team compared to many larger groups. When measured by transaction count rather than volume alone, that ranking would be even higher, reflecting consistent activity across residential, condo, and investment properties.
Looking ahead to the Myrtle Beach real estate market in 2026, the outlook is noticeably more optimistic. Most projections call for transaction growth in the 12 to 16 percent range, while home price appreciation is expected to remain modest at around 2 to 3 percent. This combination is important. Increased transaction volume paired with stable pricing creates opportunity, especially as the number of active real estate agents continues to decline nationwide.
One of the biggest challenges sellers faced in 2025 was pricing expectations. Many property owners who purchased in 2022 or 2023 expected continued appreciation, particularly in Myrtle Beach investment properties and short-term rental condos. When that appreciation didn’t materialize, listings sat. Once commissions and closing costs were factored in, some sellers realized they were close to break-even or upside down. Pricing correctly from the start became critical.
New construction homes in Myrtle Beach continue to be a major driver of the market. Nearly half of all single-family homes sold in 2025 were new construction. Builders are still expanding west toward Conway, Longs, and Loris, offering incentives such as interest rate buy-downs and preferred financing. These incentives make it difficult for resale homes to compete, especially inland. Closer to the beach, infill development is accelerating as older structures are replaced with higher-end raised beach homes just blocks from the ocean.
In the condo market, particularly for short-term rental investments, the theme remains consistent: quality matters. Fully renovated, well-designed Myrtle Beach condos continue to outperform, while outdated or partially renovated units struggle. The days of average properties producing exceptional returns are largely gone. Investors who commit to higher-quality renovations tend to see stronger income and faster returns.
If the current market could be summarized in one sentence, it would be this: the Myrtle Beach real estate market is stable and slowly trending upward. Prices have largely held firm, transaction activity is expected to increase, and buyer confidence is gradually returning. For buyers waiting on the sidelines for interest rates to drop or prices to fall, the real question becomes what they are waiting for. There is little indication of a major price correction, and long-term decisions should be driven by affordability, lifestyle, and personal goals rather than short-term timing.
Historically, real estate continues to reward buyers who purchase intelligently and hold long term. Time and again, the most common regret isn’t buying at the wrong time, but not buying at all. Whether it’s condos that weathered multiple market cycles or land purchased during the last downturn that has since appreciated dramatically, long-term ownership remains a powerful wealth-building tool.
As we move further into 2026, momentum is building. Increased transaction volume, continued market share growth, and expanding opportunities in development and project-based sales are all on the horizon. Early activity this year suggests demand is returning, and that’s often one of the strongest indicators of what’s ahead.
If you’re considering buying, selling, or investing in Myrtle Beach real estate, understanding these trends before making a move is more important than ever.
Brian Piercy Group
